Business Intelligence, CRM, and Marketing Automation. The 3 together provide exceptional sales and marketing.

Posted by: Neil Saviano on April 11, 2017

Three software systems used together give office products resellers, and similar "repeat-sell" high volume consumable products companies a powerful and unprecedented sales and marketing solution to maximize share of business from existing customers.

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Sales People Need A Virtual Sales Assistant

Posted by: Neil Saviano on March 02, 2017

Sales people are facing almost unparalleled levels of competition. Consequently they need to be diligent in choosing their assistants. Assistants in this context relates metaphorically to the role technology plays as a virtual sales assistant.


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Grow Existing Customer Business First

Posted by: Neil Saviano on February 08, 2017

A majority of CRM users focus on sales and marketing process heavily weighted to drive leads toward new customer wins.  New customer wins, however, should not compromise processes and programs that drive additional share of business from existing customers.  

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A Personal Marketing Plan - Essential For Sales People And Sales Management.

Posted by: Neil Saviano on January 17, 2017

It's been said in the world of selling that any salesperson on any kind of a financial incentive plan is essentially running a business within a business. 

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Are You Marketing many products to many companies? A technology suite is imperative.

Posted by: Neil Saviano on April 02, 2016

There are many industries that sell many products to many companies. Some of these industries include:

⦁ Office Supplies
⦁ Building Supplies
⦁ Janitorial Supplies
⦁ Food and Beverage Services
⦁ Automotive Products

These industries, like many, have the following two key strategic missions:

1. They need to maximize sales to their existing customers.
2. They need to find and develop new customers.

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A Gap That Limits The ROI From Many CRM Implementations

Posted by: Neil Saviano on January 10, 2016

While there is no debating that CRM systems are virtually irreplaceable in driving sales process, there continues to be widespread low ROI across a wide range of CRM implementations. The apparent reason for this low return points to a gap in the entire sales process dynamic that many companies need to re-examine. 

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A Selling System Is Essential To Maximize Results From A Sales Team

Posted by: Neil Saviano on December 19, 2015

Michael Gerber, in his bestselling business book “The E-Myth”, quoted the following:  

“For ordinary people to do extraordinary things, a system—‘a way of doing things’—is absolutely essential.” 

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Sales Training Must Change! – Sales Training Is Changing!

Posted by: Neil Saviano on November 04, 2015

Sales training is changing because it must!  The reason it must change? Candidly because traditional sales training doesn’t work well enough to develop sales teams to a level of continuous growth for themselves and the companies they work for. 

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To Assure Success - Sales people must work well with CRM/Marketing Automation

Posted by: Neil Saviano on August 13, 2015

Technology needs to be factored into sales plans as a key to sales person success.  CRM and marketing automation technology is the key software that needs to be  in place.  And sales management needs to be sure sales people are working effectively with the technology.

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Marketing Automation Isn’t Just About Lead Generation!

Posted by: Neil Saviano on June 21, 2015

New business doesn’t always have to come from new customers!  Additional business from existing customers’ needs to be a major part of a marketing program, and marketing automation can play a huge role.

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Inbound Marketing Doesn't Mean The Demise Of Outbound Selling

Posted: June 10, 2015

One should not equate the virtual demise of outbound marketing with the demise of outbound selling and outbound sales people. 

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SugarCRM alone is a powerful marketing tool. However....

Posted by: Neil Saviano on March 29, 2015

We present SugarCRM alone as a powerful sales and marketing  tool.  However, we bring the message cnstantly that SugarCRM integrated with Act-On Marketing Automation is the ultimate sales and marketing tool.  

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SugarCRM With Act-On Helps Bridge The Sales/Marketing Divide

Posted by: Neil Saviano on January 31, 2015

We help our clients address the historical divide between sales and marketing that is rampant in many companies. A key area where this divide manifests itself is in the lack of qualified leads for sales people. Another area is the lack of touches to existing customers to help drive more business by identifying cross sell opportunities and additional needs.

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How We Bring CRM At CRM International

Posted by: Neil Saviano on January 14, 2015

At CRM International we are sales and marketing specialists, and we try to bring CRM to our sales and marketing based clients as a unified solution that includes marketing automation.

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