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Lead acquisiion and conversion
SugarCRM plays a major role
Sunday, April 10, 2011 at 12:00:00 AM
As inbound marketing grows as a major strategy for lead acquision, the following dilemma plagues most companies: how to "take action" on leads most effectively and improve the ratio of lead conversion to paying customers. SugarCRM offers marketing automation that addresses this dilemma directly with powerful marketing automation. SugarCRM users can create web lead capture forms that will take website visitor information and populate a record in Sugar's lead module. Automated workflow takes over and automates tasks such as: alerting a salesperson for lead follow up while simultaneously sending an email response to the lead. When the lead becomes a customer the lead can be brought through the process of converstion to an account within SugarCRM. This process-driven strategy creates consistent lead follow up and prevents leads from falling through the cracks. The result is a high degree of lead conversion and more new customers! CRM Boston consultants help clients implement this process.
Posted By Neil Saviano
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