Our newsletter is named “Digital Transformation” because we feel this exciting technological transformation isn’t only affecting how companies like yours overall bring your customers’ experience to another whole level – it affects how your salespeople and customer service people drive it. We work with the incredible state of the art CRM, Customer Service, and Marketing…
Cold calling is hard! Technology makes screening too easy and calls are rarely returned. Many look to email campaigns for the solution, but fall short because generic, spray & pray, emails are not targeted to recipients. The sales process is a series of stages, and as prospects move through each stage their interests and motivations…
It’s known that a great majority of office products dealers place a strong reliance on metrics from traditional business intelligence (BI) solutions. This includes computations from sales history, generally on a daily basis. The valuable metrics provide a myriad of information at both the customer and company-wide level. We won’t get into specific metrics except…
There is a lot of speculation about how our world will look after the COVID-19 crisis. How drastically will our culture be affected? Will we continue to social distance? Will protective equipment become regular attire? And will handshakes and hugs be replaced by elbow bumps? Most businesses have been severely impacted by the shutdown while…
Apps are proliferating and will grow in impact on business. Statistics indicate that in order to get their work done business users leverage 30-40 business apps per day among the thousands of available apps. Available apps have grown at a rapid rate: There were 750 available in 2011, and now they number approximately 7000! Silos…
Poor user adoption is viewed as a substantial part of the reason why many organizations do not get an acceptable return on their CRM software implementation investment. Here are some statistics to validate this truism: Less than 40% of CRM customers have end-user adoption rates above 90% CSO Insights 22% of all reported problems to successful…
Our recent blog concentrated on CRM integration with industry ERPs as well as other disparate apps siloed in a company. The overall objective discussed is to have a relatively easier way to feed the CRM with information that helps sales and customer service create an ongoing superior customer experience. The “easier way” we pointed out…
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