{"id":637,"date":"2023-06-27T08:15:15","date_gmt":"2023-06-27T08:15:15","guid":{"rendered":"http:\/\/box5319.temp.domains\/~crminter\/?p=637"},"modified":"2023-07-17T03:59:37","modified_gmt":"2023-07-17T03:59:37","slug":"how-to-get-sales-to-use-your-crm","status":"publish","type":"post","link":"https:\/\/crminternational.com\/2023\/06\/27\/how-to-get-sales-to-use-your-crm\/","title":{"rendered":"HOW TO GET SALES TO USE YOUR CRM"},"content":{"rendered":"<p>Poor user adoption is viewed as a substantial part of the reason why many organizations do not get an acceptable return on their CRM software implementation investment. Here are some statistics to validate this truism:<\/p>\n<p><a title=\"What is CRM\" href=\"http:\/\/www.academicroom.com\/topics\/what-is-crm\" target=\"_blank\" rel=\"noopener\"><em>Less than 40% of CRM customers have end-user adoption rates above 90%<\/em><\/a>\u00a0CSO Insights<\/p>\n<p><a title=\"How To Eliminate CRM Adoption Challenges And Increase Rep Buy-In\" href=\"https:\/\/www.insightsquared.com\/blog\/how-to-eliminate-crm-adoption-challenges-and-increase-rep-buy-in\/\" target=\"_blank\" rel=\"noopener\"><em>22% of all reported problems to successful CRM implementation were people-related or linked to user adoption<\/em><\/a>\u00a0Forrester Research<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Poor User Adoption Is A Symptom<\/strong><\/p>\n<p>Poor user adoption, however, can be viewed as a symptom of why many conventional CRM implementations don\u2019t succeed as planned. It\u2019s a\u00a0<em>symptom\u00a0<\/em>of an implementation where salespeople and other customer facing personnel are routinely tied to performing time consuming data collection and data entry.<\/p>\n<p>This leads to the frustration of seeing collected data get old and lose its value quickly to provide salespeople with the information to carry out effective new and existing customer development. Compounding all of this is data scattered from other users that also loses its value. There is a lack of collaborative effort together with no processes in place to aggregate the information to use to develop strategy. There is not the people or systems in place to help create the best customer experiences and work toward creating customers for life. Overall, conventional CRM just isn\u2019t doing it.<\/p>\n<p><strong><br \/>\nNext Level CRM<\/strong><\/p>\n<p>There is however an answer from our partner,\u00a0<a title=\"SugarCRM\" href=\"https:\/\/www.sugarcrm.com\/\" target=\"_blank\" rel=\"noopener\">SugarCRM<\/a>. This is the emerging\u00a0<em>Next Level<\/em>\u00a0CRM that positively impacts user adoption. Sugar labels this the first\u00a0<em>Intelligent, no-touch\u00a0<\/em>customer experience CRM.<\/p>\n<p>This a platform where\u00a0<em>no-touch\u00a0<\/em>means that salespeople need to do the very minimum data entry for information to enter records in the CRM. Here are some examples of where the information flows from:<\/p>\n<p><strong>Hint From SugarCRM<\/strong><\/p>\n<p><a title=\"Hint by SugarCRM\" href=\"https:\/\/sf-asset-manager.s3.amazonaws.com\/97473\/3\/11.pdf\" target=\"_blank\" rel=\"noopener\">Hint<\/a>\u00a0is relationship intelligence tool that eliminates the need for manual research and data entry for the salesperson \u2013 whether it be leads, contact or account information.<\/p>\n<p><strong>Email Integration<\/strong><\/p>\n<p>Incoming email from Outlook or Gmail flows into the CRM with often relevant and important information pertaining to the company or contact and automatically syncs it with the proper record.<\/p>\n<p><strong>Process Automation<\/strong><\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/crminternational.com\/media\/4383\/on-boarding-workflow-304x96.jpg?width=304&amp;height=96\" alt=\"on-boarding-workflow 304x96.jpg\" \/><\/strong><\/p>\n<p>Manual tedious and time-consuming tasks for salespeople are greatly reduced. They can spend more time on selling and less time on admin tasks.\u00a0 Automated customer and prospect follow up and outreach leaves salespeople for sales-building activities such as pipeline management and lead nurturing.\u00a0 Tasks, calls and meetings are automatically scheduled. Pertinent data is automatically entered into a record as a result of another activity.<\/p>\n<p>Please look at a very insightful blog from our colleague, Dennis McCarthy titled:\u00a0<em><a title=\"3 jobs you can automate today\" href=\"https:\/\/crminternational.com\/blog\/may-2019\/3-jobs-you-can-automate-today-with-crm\/\" target=\"_blank\" rel=\"noopener\">3 Jobs You Can Automate Today with CRM<\/a><\/em><em>.\u00a0<\/em>Dennis looks at 3 jobs that historically take a lot of time for salespeople and others to do manually and less efficiently. And again-more time for selling! This also gives a look into how automated processes are laid out with possibilities that are limitless.<\/p>\n<p><strong><a title=\"Next level crm\" href=\"https:\/\/pages.crminternational.com\/Sugar-Sell\" target=\"_blank\" rel=\"noopener\">LEARN MORE ABOUT NEXT-LEVEL CRM<\/a><\/strong><\/p>\n<p><strong><br \/>\n<\/strong>We\u2019ve looked at poor user adoption as the reason why a very high percentage of CRM implementations are not successful.\u00a0 Most is linked to salespeople and their wish to spend much less time on data gathering and data entry and more time selling. SugarCRM offers this with exciting new\u00a0<em>no touch CRM\u00a0<\/em>ways to gather and store this information.<\/p>\n<p>At CRM International we&#8217;re excited about CRM\u2019s contribution to digital transformation. Intelligent, no-touch CRM now a core part of it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Poor user adoption is viewed as a substantial part of the reason why many organizations do not get an acceptable return on their CRM software implementation investment. Here are some statistics to validate this truism: Less than 40% of CRM customers have end-user adoption rates above 90%\u00a0CSO Insights 22% of all reported problems to successful&#8230;<\/p>\n","protected":false},"author":3,"featured_media":638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,15,16,17],"tags":[],"class_list":["post-637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-adoption","category-digital-transformation","category-next-level-crm","category-no-touch-crm"],"_links":{"self":[{"href":"https:\/\/crminternational.com\/wp-json\/wp\/v2\/posts\/637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crminternational.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crminternational.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crminternational.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/crminternational.com\/wp-json\/wp\/v2\/comments?post=637"}],"version-history":[{"count":1,"href":"https:\/\/crminternational.com\/wp-json\/wp\/v2\/posts\/637\/revisions"}],"predecessor-version":[{"id":639,"href":"https:\/\/crminternational.com\/wp-json\/wp\/v2\/posts\/637\/revisions\/639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/crminternational.com\/wp-json\/wp\/v2\/media\/638"}],"wp:attachment":[{"href":"https:\/\/crminternational.com\/wp-json\/wp\/v2\/media?parent=637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crminternational.com\/wp-json\/wp\/v2\/categories?post=637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crminternational.com\/wp-json\/wp\/v2\/tags?post=637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}